ПУБЛІЧНА ДИПЛОМАТІЯ У ФОРМУВАННІ РЕСУРСНОЇ БАЗИ ПОСТВОЄННОГО ВІДНОВЛЕННЯ УКРАЇНИ В КОНТЕКСТІ ЕКОНОМІЧНОЇ БЕЗПЕКИ
DOI:
https://doi.org/10.32782/2413-9971/2026-60-11Ключові слова:
публічна дипломатія, репутаційний капітал, цифрова дипломатія, поствоєнне відновлення, економічна безпека, національні економічні інтереси, інвестиціїАнотація
У статті досліджено публічну дипломатію як інструмент формування ресурсної бази поствоєнного відновлення України в контексті економічної безпеки. Метою статті є визначення механізмів трансформації репутаційного капіталу та довіри у фінансові, інвестиційні й інституційні ресурси. Розкрито механізми цього процесу та систематизовано канали акумулювання зовнішньої підтримки й їх взаємозв’язок із безпековою стійкістю економіки. З використанням системного та інституційного підходів запропоновано авторську концептуальну рамку оцінювання ефективності публічної дипломатії у мобілізації ресурсів відновлення. Інституціоналізація публічної дипломатії розглядається як важлива передумова підвищення економічної безпеки України. Інтеграція публічної та цифрової дипломатії у стратегічне управління відновленням пов’язується зі зниженням зовнішніх ризиків і підвищенням прогнозованості ресурсних потоків.
Посилання
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Negrych, M., Vashkevych, V., Tkachenko, O., Kuchmieiev, O. (2024) Analiz rozvytku derzhavno-pryvatnoho partnerstva v Ukraini [Analysis of the advancement of public-private partnership in Ukraine]. Economics Ecology Socium, vol. 8, no. 1, pp. 27–39. DOI: https://doi.org/10.61954/2616-7107/2024.8.1-3
Lozynska, T., Birchenko, N., Piskun, A., Dengub, V. (2024) Investytsiini ta infrastrukturni proiekty u derzhavno-pryvatnomu partnerstvi v Ukraini [Investment and infrastructure development projects in public–private partnerships in Ukraine]. Economics Ecology Socium, vol. 8, no. 4, pp. 53–65. DOI: https://doi.org/10.61954/2616-7107/2024.8.4-5
Kravtsov, S., Orobets, K., Shyshpanova, N., Vovchenko, O., Berezovska-Chmil, O. (2024) Prohres i vyklyky borotby z koruptsiieiu v Ukraini: shliakhy rozvytku [Progress and challenges in combating corruption in Ukraine: pathways forward]. Journal of Strategic Security, vol. 17, no. 2, pp. 28–43. DOI: https://doi.org/10.5038/1944-0472.17.2.2223
Lee, S.T. (2023) A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia [A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia]. Place Branding and Public Diplomacy, vol. 19, no. 3, pp. 345–358. DOI: https://doi.org/10.1057/s41254-022-00284-0
Cull, N.J. (2023) The war for Ukraine: Reputational security and media disruption [The war for Ukraine: Reputational security and media disruption]. Place Branding and Public Diplomacy, vol. 19, no. 2, pp. 195–199. DOI: https://doi.org/10.1057/s41254-022-00281-3
Cull, N.J. (2022) From soft power to reputational security: Rethinking public diplomacy and cultural diplomacy for a dangerous age [From soft power to reputational security: Rethinking public diplomacy and cultural diplomacy for a dangerous age]. Place Branding and Public Diplomacy, vol. 18, no. 1, pp. 18–21. DOI: https://doi.org/10.1057/s41254-021-00236-0
Bjola, C., Fjällhed, A. (2025) Public diplomacy in the crossfire: Decoding Ukraine's ‘Strategic Self’ during wartime [Public diplomacy in the crossfire: Decoding Ukraine's ‘Strategic Self’ during wartime]. International Affairs, vol. 101, no. 6, pp. 2059–2083. DOI: https://doi.org/10.1093/ia/iiaf179
Ventura, S. (2024) War and its imagery: The visual narrative of the Ukrainian state’s Instagram account Ukraine.ua as a tool of digital public diplomacy [War and its imagery: The visual narrative of the Ukrainian state’s Instagram account Ukraine.ua as a tool of digital public diplomacy]. International Journal of Strategic Communication, vol. 18, no. 1, pp. 1–25. DOI: https://doi.org/10.1080/1553118X.2024.2395407
Boatwright, B., Pyle, S. (2023) “Don’t mess with Ukrainian farmers”: An examination of Ukraine and Kyiv’s official Twitter accounts as crisis communication, public diplomacy, and nation building during Russian invasion [“Don’t mess with Ukrainian farmers”: An examination of Ukraine and Kyiv’s official Twitter accounts as crisis communication, public diplomacy, and nation building during Russian invasion]. Public Relations Review, vol. 49, no. 4, article 102363. DOI: https://doi.org/10.1016/j.pubrev.2023.102363
Horbyk, R., Orlova, D. (2023) Transmedia storytelling and memetic warfare: Ukraine’s wartime public diplomacy [Transmedia storytelling and memetic warfare: Ukraine’s wartime public diplomacy]. Place Branding and Public Diplomacy, vol. 19, no. 2, pp. 228–231. DOI: https://doi.org/10.1057/s41254-022-00283-1
Zachara-Szymańska, M. (2023) The return of the hero-leader? Volodymyr Zelensky’s international image and the global response to Russia’s invasion of Ukraine [The return of the hero-leader? Volodymyr Zelensky’s international image and the global response to Russia’s invasion of Ukraine]. Leadership, vol. 19, no. 3, pp. 196–209. DOI: https://doi.org/10.1177/17427150231159824
Richter, M.M. (2023) ‘Call the Bluff’ or ‘Build Back Better’—Anti-corruption reforms in post-war Ukraine [‘Call the Bluff’ or ‘Build Back Better’—Anti-corruption reforms in post-war Ukraine]. Global Policy, vol. 14, no. 4, pp. 611–622. DOI: https://doi.org/10.1111/1758-5899.13251
Cifuentes-Faura, J. (2024) Government transparency and corruption in a turbulent setting: The case of foreign aid to Ukraine [Government transparency and corruption in a turbulent setting: The case of foreign aid to Ukraine]. Governance, vol. 37, no. 2, pp. 659–670. DOI: https://doi.org/10.1111/gove.12835
Cifuentes-Faura, J. (2024) Corruption in Ukraine during the Ukrainian–Russian war: A decalogue of policies to combat it [Corruption in Ukraine during the Ukrainian–Russian war: A decalogue of policies to combat it]. Journal of Public Affairs, vol. 24, no. 1, article e2905. DOI: https://doi.org/10.1002/pa.2905
Zapatrina, I. (2022) Ukraine: Challenges in attracting the private sector to infrastructure recovery [Ukraine: Challenges in attracting the private sector to infrastructure recovery]. European Procurement & Public Private Partnership Law Review, vol. 17, no. 2, pp. 132–139. DOI: https://doi.org/10.21552/epppl/2022/2/10
Birka, I. (2022) Thinking diaspora diplomacy after Russia’s war in Ukraine [Thinking diaspora diplomacy after Russia’s war in Ukraine]. Space and Polity, vol. 26, no. 1, pp. 1–9. DOI: https://doi.org/10.1080/13562576.2022.2104632
Williams, N. (2018) Mobilising diaspora to promote homeland investment: The progress of policy in post-conflict economies. Environment and Planning C: Politics and Space, vol. 36, no. 7. DOI: https://doi.org/10.1177/2399654417752684
Koinova, M. (2018) Diaspora mobilisation for conflict and post-conflict reconstruction: Contextual and comparative dimensions [Diaspora mobilisation for conflict and post-conflict reconstruction: Contextual and comparative dimensions]. Journal of Ethnic and Migration Studies, vol. 44, no. 8, pp. 1251–1269. DOI: https://doi.org/10.1080/1369183X.2017.1354152
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