INDIVIDUALIZATION OF ENGLISH LANGUAGE FOR SPECIFIC PURPOSES TEACHING IN HIGHER EDUCATION INSTITUTIONS

Abstract

In the modern world, where English has become a global means of communication, training competitive specialists requires the implementation of innovative approaches taking into account the individual characteristics of students. In teaching English, individualization takes on special importance, since mastering the language requires not only knowledge of grammatical rules or vocabulary but also the development of communication skills, critical thinking, and the ability to adapt to different language situations. The article aims to study and substantiate the importance of individualization of English language teaching in higher education institutions as one of the key factors in the effective formation of students’ language and communicative competencies. Individualization of learning is defined as an educational approach aimed at taking into account the individual characteristics of students during the educational process. It consists in adapting the content, methods, pace, and form of learning to the personal needs of each student, which allows for maximizing his potential for achieving success in learning. Implementing an individualized approach to teaching English for Specific Purposes in higher education institutions has both advantages and challenges. The benefits include increasing students’ motivation, optimizing the learning process, improving learning outcomes, reducing stress and anxiety, and developing students’ autonomy and independence. The challenges include the need for highly qualified teachers, the cost of time and resources, the risk of uneven students’ progress, technical problems, and the quality of access to resources. Individualization does not mean complete separation of students from each other, so it is important to maintain a balance between individual tasks and group activities. Practical recommendations for teachers on adapting the educational process to the individual needs of students studying English for Specific Purposes in higher education institutions can be an individual approach to planning the educational process, a variety of teaching methods, creating a motivational environment, developing students’ independence, using technologies that allow each student to move within their capabilities and needs, and ensure more effective learning of the material in higher education institutions.