No. 53 (2024): Uzhorod National University Herald. Series: International Economic Relations and World Economy

					View No. 53 (2024):  Uzhorod National University Herald. Series: International Economic Relations and World Economy

SCIENTIFIC HERALD 53 / 2024

COVER PAGE

CONTENTS

Нalii Vasyl
EVALUATION OF INTERNATIONAL APPROACHES TO THE ORGANIZATION OF HUMANITARIAN AID CONTROL

Zaiats Diana, Kytsyuk Iryna
THE ROLE OF CYBERSECURITY IN INTERNATIONAL ECONOMIC RELATIONS

Zayats Olena, Mantsulych Dominika
TRENDS AND MECHANISMS OF FUNCTIONING OF INTERNATIONAL OFFSHORE BUSINESS: EVOLUTION, REGULATORY FRAMEWORK AND GLOBAL ECONOMIC IMPACTS

Zayats Olena, Mytsyk Sofiya
WAYS TO OPTIMIZE BRAND MANAGEMENT OF MULTINATIONAL CORPORATIONS (USING THE EXAMPLE OF MCDONALD’S AND STARBUCKS)

Kushnir Nataliya, Khymynets Volodymyr, Kornash Volodymyr
THE IMPACT OF THE INVESTMENT ACTIVITIES OF TNC ON THE ECONOMY OF THE COUNTRIES OF THE WORLD

Lahutin Serhii
CONCEPT OF ACCOUNTING AND CONTROL FOR FOREIGN ECONOMIC ACTIVITIES: EVOLUTIONARY ASPECT

Mudra Yaroslava, Yaremenko Oksana
TRANSFORMATION OF THE GLOBAL TRANSPORT SERVICES MARKET: STRATEGIC IMPERATIVES FOR PLANNING OF THE TRANSPORT COMPANIES ACTIVITIES

Pivniuk Andrii
APPLICATION OF THE CRISIS MANAGEMENT SYSTEM IN MODERN DEVELOPMENT TRENDS OF TELECOMMUNICATIONS ENTERPRISES

Roshko Svitlana, Hoshivska Tetiana
TRENDS IN THE ACTIVITIES OF INTERNATIONAL ENTERPRISES IN THE GLOBAL HIGH-TECH PRODUCT MARKET

Tsalan Myroslava, Komarnytskyi Volodymyr
FACTORS OF FORMATION AND DEVELOPMENT OF INTELLECTUAL CAPITAL IN THE GLOBAL ECONOMIC SYSTEM

Cherniavskyi Ivan
FEATURES OF THE FORMATION AND DEVELOPMENT OF INTELLECTUAL CAPITAL OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

Shorokh Valeria
FORMATION OF A SYSTEM OF INDICATORS FOR RISK ASSESSMENT OF FINANCIAL SERVICES

Nesterova Kateryna
INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO STRATEGIC BUSINESS MANAGEMENT: DEVELOPMENT PROSPECTS

Kokhanevych Tetiana
THE NECESSITY OF STUDYING MATHEMATICS BY MARKETING STUDENTS IN MODERN MARKET CONDITIONS

Kovalenko Nataliіa, Kucheruk Halyna, Milenkii Vladyslav
STRATEGIC GUIDELINES FOR THE DEVELOPMENT OF LOGISTICS OF FOREIGN ECONOMIC ACTIVITY OF AGRARIAN BUSINESS

Published: 2026-04-21