No. 54 (2025): Uzhorod National University Herald. Series: International Economic Relations and World Economy

SCIENTIFIC HERALD 54 / 2025

COVER PAGE

CONTENTS

Aksyonova Oksana, Yatsenko Olha
DILEMMA OF INTERCULTURAL COMMUNICATION AND COUNTERMEASURES IN INTERNATIONAL TRADE

Babukh Ilona
COMMERCIAL ACTIVITY AND RISKS OF ITS REALIZATION: THEORETICAL ANALYSIS AND PRACTICAL APPROACHES

Bahorka Mariia, Yurchenko Nataliy
PECULIARITIES OF THE PROMOTION OF INVESTIGATION PRODUCTS IN THE ONLINE INVENTORY AREAS AS A PARTICULAR INFLUENCE ON THE PSYCHOLOGY OF LIVING PEOPLE

Brytan Vadym
APPROACHES TO THE DEVELOPMENT OF AN ADAPTIVE MODEL OF FINANCIAL SECURITY MANAGEMENT IN THE BANKING SYSTEM OF UKRAINE

Voloshchuk Vitalii
CONCEPTUAL PRINCIPLES OF INNOVATIVE DEVELOPMENT OF LOGISTICS MANAGEMENT

Holoborodko Oleh
CONCEPTUALIZATION OF PUBLIC CULTURAL DIPLOMACY: EVOLUTION AND CHALLENGES IN A CONTEMPORARY GLOBAL CONTEXT

Delas Vitalina, Lepskyi Ruslan
PROSPECTS OF USING SPECIAL PURPOSE ACQUISITION COMPANIES (SPACS) FOR PUBLIC PLACEMENT OF UKRAINIAN COMPANIES

Zayats Olena
IMPACT OF FINANCIAL CRISES ON MIGRATION PROCESSES IN THE EU: CHALLENGES AND OPPORTUNITIES

Ismailova Fidan Ajdar
THE FORMATION OF MARKET SEGMENTS AND PRICING POLICIES WITHIN THE ORGANISATIONAL STRUCTURE OF MARKETING

Korol Maryna, Duran Volodymyr
MACROECONOMIC CONSEQUENCES OF THE IMPACT OF GLOBAL FINANCIAL CRISES

Kretov Dmytro, Kretova Olena
NEW TRENDS IN THE DEVELOPMENT OF DIGITAL BANKING AT THE CURRENT STAGE

Lapa Ihor
DEVELOPMENT OF THE BANKING SYSTEM: THEORETICAL FOUNDATIONS AND PRACTICAL ASPECTS

Latoshynskyi Yurii, Brenzovych Kateryna
GLOBAL COMPETITION IN THE ARMS MARKET: CURRENT STATE, TRENDS AND PROSPECTS FOR UKRAINE

Lytvynov Maksym, Trokhymets Olena
DIGITIZATION OF THE ECONOMY AND ITS IMPACT ON NATIONAL ECONOMIC DEVELOPMENT

Melnyk Leonid, Parkhomenko Dmytro, Dehtyarova Iryna, Burlakova Iryna, Zavdovieva Yuliia
INVESTMENT ATTRACTIVENESS OF GREEN ENERGY IN UKRAINE UNDER THE CONDITIONS OF WAR

Mykhailov Stanislav
STATE REGULATION OF RISKY ECONOMIC SECTORS FOR ECONOMIC STABILITY AND GROWTH

Mikhel Romana, Hrytsyshyn Anna
CURRENT CHALLENGES OF UKRAINIAN-POLISH CROSS-BORDER COOPERATION: SECURITY DIMENSION AND PROSPECTS FOR SUSTAINABLE DEVELOPMENT

Nestulya Oleksandr
REINTEGRATION OF WAR VETERANS IN PEACEFUL LIFE IN UKRAINE: CURRENT STATE AND FUTURE CHALLENGES

Palinchak Mykola, Rusyn Olexandr, Nozhov Edvard
EFFICIENCY OF USING HUMAN POTENTIAL IN UKRAINE AND ITS OBSTRUCTIONS

Popov Oleksandr, Buriak Mykhailo
MANAGING ORGANIZATIONAL CHANGES IN IT OUTSOURCING: RISK ASSESSMENT AND ADAPTATION STRATEGIES ACROSS COLLABORATION MODELS

Popova Liubov
THE TRAJECTORY OF THE INSURANCE MARKET DEVELOPMENT IN THE CONTEXT OF ECONOMIC INSTABILITY

Sainchuk Nataliya, Romansky Victor
DOMESTIC PRACTICE OF USING BANK PAYMENT CARDS IN UKRAINE

Salo Yana
ADAPTATION OF UKRAINIAN SMALL AND MEDIUM BUSINESSES TO MODERN ECONOMIC CHALLENGES: THE ROLE OF MARKETING STRATEGIES

Traksler Robert, Palinchak Mykola, Steblak Diana
THE IMPACT OF MIGRATION ON THE WORLD ECONOMY

Khyla Yevheniia
THE ROLE OF UKRAINIAN YOUTH IN EU MIGRATION PROCESSES IN THE CONTEXT OF INTELLECTUALIZATION OF HUMAN CAPITAL

Cherniavskyi Ivan
ALTERNATIVE SCENARIOS FOR THE DEVELOPMENT OF INTELLECTUAL CAPITAL OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

Shaposhnykov Kostiantyn
TRANSFORMATION OF BUSINESS MANAGEMENT MODELS IN A TRANSITION ECONOMY: MAINTAINING COMPETITIVENESS AND INNOVATION

Shepel Inesa
IMPROVING THE ACCOUNTING OF LAND RESOURCES IN AGRICULTURE: PROBLEMS, CHALLENGES, AND SOLUTIONS

Shynkovych Andrii
FEATURES OF FOOD SAFETY ASSURANCE IN THE STATE REGULATION SYSTEM

Paniuk Tetiana, Harbar Serhii, Yakovenko Roman
SCIENTIFIC STUDY OF THE IMPACT OF BRANDING ON THE DEVELOPMENT OF INTELLECTUAL CAPITAL OF THE ENTERPRISE AS A STRATEGIC TOOL FOR INTERNET MARKETING IN THE CREATIVE ECONOMY

Kalaman Olga, Raicheva Larysa, Osypova Larysa
THEORETICAL BASIS OF MANAGEMENT OF THE EFFICIENCY OF PHARMACEUTICAL ENTERPRISES IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT