CONFLICT MANAGEMENT IN MODERN BUSINESS BASED ON NEGOTIATION AND COMMUNICATION STRATEGIES
DOI:
https://doi.org/10.32782/2413-9971/2026-61-7Keywords:
conflict management, negotiation strategies, business communication, corporate governance, negotiation process, management effectivenessAbstract
The purpose of the study is to develop an integrated approach to corporate conflict management by combining negotiation and communication strategies, constructing an algorithm for selecting negotiation decisions, establishing a system for the quantitative assessment of their effectiveness, and developing practical recommendations for implementation in enterprise management. The methodological framework is based on systemic, process, comparative, and structural-logical approaches. The author applies methods of analysis, synthesis, generalisation, modelling, and expert grouping. The information base comprises 17 scientific sources published between 2012 and 2026. The comparison demonstrates that conflicts caused by information asymmetry, digital barriers, or cross-functional interaction require different negotiation models, although conventional management practice frequently applies identical managerial solutions. Unlike local conflict response, the integrated combination of negotiation procedures, communication mechanisms, and a KPI system ensures consistent control over every stage of conflict resolution, from early identification to the verification of implemented agreements. The greatest differences are observed between personnel and strategic conflicts because they require different interaction formats and different levels of communication support. In our opinion, this comparison most clearly demonstrates the advantages of an integrated approach over fragmented managerial solutions. The proposed model is most effective for enterprises with a well-developed corporate communication system. In the absence of unified information regulations, its practical effectiveness decreases. The originality of the study lies in the development of a comprehensive applied mechanism integrating negotiation strategies, communication instruments, and a quantitative performance assessment system. The proposed solutions can be used by enterprise managers, HR departments, and project managers to improve corporate interaction, reduce economic losses caused by conflicts, and enhance the quality of managerial decision-making.
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