EVIDENCE-BASED APPROACHES TO COMMUNICATION OF NON-COMMUNICABLE DISEASES RISKS IN UKRAINE: IDENTIFICATION OF CHANNELS
DOI:
https://doi.org/10.24144/2077-6594.3.2.2020.213700Keywords:
public health, medical education, health communication, non-communicable diseasesAbstract
According to the Institute for Health Metrics and Evaluation approx. 40% of people aged 15 to 49 and 80% of 50-69 year olds in the world die from non-communicable diseases (NCDs). In Ukraine, in the mentioned age groups, the share of deaths caused by NCDs is significantly higher than in European countries and accounts for approx. 60% and 90% respectively.
Aim. The aim of this article is to propose approaches to increase the effectiveness of communicating risks of non-communicable diseases based on the study of preferences of citizens of Ukraine the for health information channels.
Material and methods. Data analysis from the Multiple Indicator Cluster Survey (2012) shows that employees of health facilities have significantly more trust than friends and relatives, employees of pharmacies, the Internet and television.
Results and discussion. A comparison of public awareness of children’s health, the basics of reproductive health, data on smoking and alcohol consumption shows a higher health awareness and a propensity for healthier behavior among those who trust medical doctors compared to other channels of information.
Conclusions. A framework for the training of medical staff on NCD prevention is proposed, which provides for the acquisition of professional and communication competencies for effective work with patients.
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